Horizon Advertising
  | |
| Type | Subsidiary |
|---|---|
| Parent | Horizon Media Group |
| Managed by | Horizon Network |
| Ultimate parent | HN Group |
| Industry | Digital advertising |
| Services | Display advertising Campaign management Analytics and reporting |
| Brand colour | Lavender #7B52C4 |
| Website | horizonadvertising.co.uk |
Horizon Advertising provides digital advertising solutions powered by Horizon Network. It is a subsidiary of Horizon Media Group, but is managed by Horizon Network. It focuses on reaching audiences with precision and scale, with measurable results.[1]
Services
- Display advertising
- Campaign management
- Analytics and reporting — clear reporting on how campaigns perform
Horizon Advertising works alongside the rest of Horizon Network, so advertising can be combined with the network's digital infrastructure and with software from Horizon Development.[2]
Structure
Horizon Advertising has an unusual position in HN Group:
- Ownership: it is a subsidiary of Horizon Media Group, the group's media business.
- Management: it is managed by Horizon Network, which runs it alongside its digital infrastructure and Horizon Development.
Because Horizon Network manages it, the group's websites list Horizon Advertising among Horizon Network's services. Staff can hold roles at Horizon Advertising and at other group companies at the same time.
- HN Group
- Horizon Network
- Horizon Media Group
- Horizon Advertising (managed by Horizon Network)
Brand
Horizon Advertising's logo is a thick ring containing the initials HA, alongside the company name. Unlike the other roundel logos in the group, which are indigo, Horizon Advertising's is lavender (#7B52C4). The roundel is also used on its own and as an app icon.
See also
References
- ^ Our companies, hngroup.org.uk.
- ^ Our services, horizon-network.co.uk.